Political Consulting & Advocacy

Juanita Martinez
Founder & CEO

Over two decades of experience leading complex legislative, regulatory, and budget initiatives across California and the western United States. A former California State Assembly Fellow and the first in her family to graduate college, Juanita co-founded and led multi-stakeholder coalitions, delivering policy outcomes that align public goals with business realities.Her practice spans legislative advocacy, regulatory strategy (CARB, CPUC, CEC, CNRA), budget advocacy, procurement, and coalition building for enterprise and high‑growth clients.

• Biography

Corrina Terrado
Executive Assistant

Corrina’s focus includes research, cross-team coordination, and real-time tracking tools that enable disciplined execution. She helps align calendars, deliverables, and coalition inputs to keep complex projects moving.

• Biography

Executive Biography

Juanita Martinez is a seasoned expert in legislative and regulatory affairs within the western region. With her stellar reputation for being trustworthy, honest, forthcoming and hardworking, Ms. Martinez has effectively and successfully led employers and clients to legislative and regulatory victories resulting in savings well into the billions of dollars. With a deep understanding of state governments, she excels in advising corporations on effective legislative strategies. Ms. Martinez specializes in guiding executive decisions, prioritizing political action plans, and positioning businesses for long-term value creation.Her extensive network spans government officials across 13 western states, including governors, attorneys general, legislators, and regulators. Currently serving as the CEO and Founder of Martinez Consulting based in Sacramento, CA. Ms. Martinez provides comprehensive legislative and regulatory affairs management for clients. She has a particular focus on the impact of policy proposals and ballot initiatives related to climate change, transportation infrastructure, telematics, insurance, energy, and corporate governance in California.In her previous role for a Fortune 100 company, Ms. Martinez covered thirteen states, including California, Colorado, Arizona, Oregon, Washington, and Utah. She played a pivotal role in shaping her employer's long-term strategy in the western region, with a specific emphasis on advancing electric vehicle (EV) technology including supply chain, energy and environmental justice. Engaging with governors, legislatures, and local officials, she supported infrastructure development and legislation to benefit consumers as EV manufacturing capabilities advanced.Beyond her contributions to the EV sector, Ms. Martinez led strategic responses to policymaker-driven debates on corporate governance, data security, and emissions control. She excelled in building coalitions in both industry and public forums.Ms. Martinez has also served as a senior public policy counsel for eBay, focusing on central US states such as Minnesota, Michigan, Ohio, and Texas. In this role, she established crucial relationships and dialogues between eBay leadership and state officials.From 2009 to 2014, Ms. Martinez was a principal at Smith, Watts & Martinez, where she served as a registered lobbyist for corporate clients and trade associations in the electricity, natural resources, energy, and transportation sectors in California. Notably, she led the firm's response plan for clients affected by "AB 32" – the California Global Warming Solutions Act.Ms. Martinez initiated her career as a public policy analyst at Ogilvy, a national public relations firm, and gained experience in public affairs while clerking for the law firm Neil, Dymott, Frank, McFall & Trexler. Holding a Juris Doctorate from the University of California at Davis and a BA in Politics and Chicano Studies from Scripps College, she distinguishes herself with a diverse training background.

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Corrina Terrado

Based in Los Angeles and Sacramento, I’m a people-focused professional with 6+ years of experience in Human Resources and a proven track record of delivering exceptional employee and organizational support. Today, I serve as an Assistant & Scheduler at a dynamic consulting and lobbying firm, where I coordinate complex calendars, keep operations running smoothly, and ensure our CEO can focus on high-impact priorities.I hold a B.A. in Sociology from California State University, Los Angeles, and an M.A. in Industrial-Organizational Psychology from Golden Gate University. This blend of education and hands-on experience equips me to understand workplace dynamics, foster team cohesion, and create systems that balance efficiency with empathy.I’m passionate about building structures that empower people and organizations to thrive whether that’s streamlining processes, enhancing communication, or anticipating needs before they arise. I believe in the power of details, the importance of relationships, and the value of aligning daily operations with big-picture goals.I thrive where efficiency meets empathy and I truly #LoveWhatIDo

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